Smart Investments and Strong Data Security

When you think of smart investments, you might picture real estate, stocks or the newest technology startups. Another type of investment that offers immediate and long term advantages cybersecurity. This crucial investment protects businesses from costly cyberattacks as well as helps them avoid expensive penalties and loss of trust from their customers.

As digital transformation transforms the business operations of enterprises, they create and manage an ever-growing amount of information. The data has to be controlled across complex computing environments. These environments are routinely spanning cloud, enterprise data centers and many connected devices such as Internet of Things sensors and robots. This increased complexity creates a more threatening attack surface which makes it more difficult to protect important information from loss and compromise.

In addition to the financial cost of data breaches, they could also damage a company’s reputation and lead to long-term sales losses. A recent study found that the average cost of a data breach is $4 million – a cost that is difficult for any business to take on. Regulations like the California Consumer Privacy Act or the General Data Protection Regulation also punish companies with severe penalties who do not meet the strict security standards.

In today’s competitive economy, a strong cybersecurity posture is essential to achieving growth. It is more cost-effective to invest into preventative measures, rather than paying for the cleanup and recovery following an incident. By implementing the right tools and technology, enterprises can ensure that their information is secure while in transit, at rest and in the middle. This includes implementing encryption, focusing the human firewall, and executing regular deep-checks.

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